Since Instagram is a friendly platform, aim to use an easy-to-read, sans-serif font and keep it the same across all posts.

Fonts - Select one font to use whenever you want to overlay text on photos or videos and use one of your brand colors for the font.

If you decide to use filters, use the same one or two across all posts. Filters - When using filters, do so lightly, as over-editing can dilute the quality of your photos.

Pick a few colors that complement your primary brand color and ensure that the most prominent color appears in your posts. Colors - Keep your brand colors top of mind when creating Instagram posts.To establish visual consistency across your posts, pay attention to the colors in your photos, the filters you use, the fonts you use in your images, and, if you'd like, the pattern of content types you're posting. You'll also get access to the previously-mentioned calendar of content ideas. If you use Adobe Spark, you can download our free Adobe Spark Instagram templates to create a new post with a template rather than starting from scratch. When you've pre-selected a go-to font and color scheme, it takes away some of the pressure of planning because there are fewer decisions to make for each new post.Your followers will begin to sense patterns in your content and pause when they see your post as they scroll because they recognize that pattern.When an Instagram user finds your business' account, the images will appear coordinated and well-thought-out.Once you've decided on the type of content you want to post, you'll want to select a visual theme for your posts.Īesthetic consistency will help you in several ways: We've also thrown in 30 templates to help you get started. HubSpot, AdobeSpark, and Iconosquare teamed up to create a 30-day planning guide for business Instagram planning. Then, we'll get into the details of planning individual posts. In this post, we'll cover everything from determining what kind of content you want to post to picking a content theme. To compete with other companies in your industry, you must have a solid Instagram strategy, especially if your intended audience uses the app.įortunately, once you have an ideal plan for your Instagram content, you can create content more intentionally and ultimately drive more results for your team and organization. However, 90% of people on Instagram follow at least one business nowadays. Additionally, creating image and video-based content meant to drive revenue for your business can seem far from your bottom line.

Instagram grid planner desktop free